Even the best map won’t help if you don’t know where you’re going

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Summary
A clear intended use and market clarity are essential for efficient and successful product development, especially in Medtech / Life Sciences.

Even the Best Map Won't Help If You Don't Know Where You're Going

A working prototype is an important milestone – but it’s far from being a finished product. Without a clear destination, every further step remains vague: Who are we building this for? And what exactly is the product meant to achieve? This is where the Intended Use comes into play. It defines:

  • what the product must be able to do,
  • who it is intended for,
  • and how it will be used.

It forms the foundation for focused product development, regulatory approval – and a convincing market strategy. Yet many teams struggle to answer these questions early and with clarity.

Why a well-defined Intended Use is so critical – and what risks arise without it – is the focus of my current LinkedIn post: „Even the Best Map won’t help if you don’t know where you’re going“

To offer my clients more tailored and practical support, I’ve teamed up with John Norton. Together, we run structured Go-to-Market Workshops. The goal:

  • A clearly defined Intended Use
  • A sharpened understanding of the target market
  • As a solid basis for regulatory planning, product architecture – and successful commercialization.
[Bild Christoph Taegert-Kilger]
Author of article
Christoph Taegert-Kilger

With deep expertise in project management, system/software architecture, and quality design controls, I help startups and established companies turn ideas into approved medical devices. Beyond technical expertise, I work hands-on with your team to embed compliant processes and practices for system and software engineering into everyday work — helping you accelerate development while building a solid foundation for regulatory approval and long-term success.

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